Visual Identity for copywriting studio, positioning writing copy as an approachable, refreshing part
of building a brand - breaking the classic corporate profile of a copywriter by playing around with infographics, typographic posters and a human-centered presence and empathy-based experience.
of building a brand - breaking the classic corporate profile of a copywriter by playing around with infographics, typographic posters and a human-centered presence and empathy-based experience.
SPECIMEN
Typeface choice was Inspired by the lettering of Swiss poster designer legend Otto Baumberger from the 1930s, GT Walsheim is a friendly but precise typeface that supports all Cyrillic languages.
